Musings

Health care sometimes feels like it is missing actual care. True Health is a Healthcare concierge that will be launching later this year. Using technology in ways that help you connect with and to your physicians, not get in the way. Excited to see how this brand takes on new life when the office opens!

During the height of the pandemic, I started a snail mail club with my extended family. Cousins, aunts, uncles, moms, and dads all took a minute from the unknown and isolation and sent a crafted card, note, or postcard to help us all feel connected. I also created an Instagram account to help us all share what everyone was sending and getting.

I love it when I get to do brand identity work. This time it is for a client that wants to provide wellness services to patients. They support these patients to be their best selves alongside any medical support from their physician for a holistic approach.

Maine Needs is a grassroots nonprofit, powered by a growing collective of volunteers. Their work helps supply essential needs to those in need across Maine.

An integrative health service offering nutrition and fitness programming. Alex and I collaborated to develop the name and visual brand identity for his new consulting wellness business. Born from the idea of kerning (balancing rocks) three elements that represent mindfulness, fitness, and nutrition.

Since Leaving Doblin and starting my new position at Dyson, I have been reflecting on some of the fun stuff I did to promote our community and brand. Below is a rapid fire animation of the D-man (or woman). This was in an effort to humanize the user and, of course, have a little fun for the Chicago team. : )

A quick little nod to a logo I made last year. Elizabeth is an amazingly talented designer practicing interior design in Chicago.

After being given the concept board, we collected clothing, interior products, and cash donations in order to bring these little ladies’ dream to life.

Happy Holidays from the Doblin D-man. He definitely ate too many cookies and may need to hit the gym for his New Years resolution.