American Express Global Payment Options came to Siegel+Gale with the goal of branding their B2B and trade show communications. GPO runs the prepaid and gift card portfolio of American Express.
I developed an identity that leveraged the American Express Consumer pattern in a new and refreshing way. Although these communications are reaching B2B audiences, GPO’s products are for consumers. The use of large headlines and large imagery engages the viewer in a more dynamic way than traditional B2B communications.
Siegel+Gale_ 2011