Innovation explained

A strangely hard part of my job is explaining what I do. It is a bit like explaining the rules of a new game you are about to play with friends that have never played before. It is best experienced. I set out to make a quick explainer of what I do so I could pull it up when asked at the thanksgiving table by Aunt Judy. I enjoy the way a meme or a gif resonates and communicates complex topics in very few actions or words.

Disclaimer: No Aunts were harmed in the making of this video.

Full video with sound below: