Monona has grown from its original farmland and summer lake home destination to a thriving city dedicated to its unique resources and active sailing community. The Monona Fund was conceived as a means to support charitable causes within the city. After a competitive visual audit and brand positioning, it was determined that the “sail” was an integral symbol of the city.
The “sail-in-hand” logo visualizes the support of the fund. The developed identity elevates and establishes the fund among other community organizations.
Independent Work_ 2015