As an innovator, I thrive on design’s ability to find new ways to solve big messy problems for real people.
While this work has been some of the most rewarding, it isn’t something I can readily share online. Transformative services or products usually take some time to deliver in the public domain. Unfortunately, there is no yeast or proofing drawer to speed up the process (been watching a lot of the Great British Baking Show). What I can share here are the challenges we set out to solve and how we went about solving them. None of the work was done alone. It was always tackled by a team of crazy talented individuals bringing diverse perspectives.
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Navigating inclusion and equality in a newly acquired innovation firm
Gravitytank was a privately owned innovation firm until the Fall of 2016 when Salesforce acquired and integrated the Gravitytank team with their in-house innovation team. This sparked the opportunity to understand our cultural orthodoxies and foster inclusive habits.
Piloting a business in San Antonio to help Latino families secure their financial future
A not-for-profit financial institution with a religious charter wanted to expand their reach beyond the Midwest and serve others with similar values. Our learnings and strategy took us to San Antonio to serve Latino families and their unique needs where the business is operating to this day.
Translating disruptive mega-trends into opportunities for future growth
Over the course of six weeks, we were tasked with taking a pulse on what future trends could cause disruption to a waste logistics organization. Taking this outside in approach gave us a view of what the future could look like and what opportunities could be explored.
Using behavioral design to support healthy financial retirement savings in the public sector
Public sector employees in local and state positions range from young to old, high school educated to advanced degrees and office to in-the-field work environments . However diverse they may be, they all have retirement needs – engaging with retirement is confusing and “just too far away.” We set out to change that and modernize the experience for the public sector.
Building trust while modernizing the vehicle maintenance experience at the dealership
The dealership experience is roughly the same today as it has always been with similar tools, processes and relationship dynamics. We set out to understand how consumer expectations have changed with the rapidly evolving technology of today and create interactions that would rebuild trust with the vehicle maintenance experience.
Building better brand engagement through mindset personas of vehicle owners in North America
All vehicle owners have one thing in common – they own a vehicle. We set out to understand their intrinsic motivations along the vehicle ownership journey – from considering purchasing to deciding to change vehicles and everything along the way. We used our learnings to inform and prioritize opportunities for dealers, suppliers and technology organizations.