Understood is a new organization dedicated to clearing the path to confidence in the arena of learning and attention issues. Siegel+Gale developed 5 distinct identity directions that envisioned the voice and strategy of Understood in contrasting ways.
As one of the directions presented, I developed an identity that turned what some perceive as a negative into a positive. Helping parents and their kids look at life from a new perspective, by turning it on its head and instilling a confident movement.
Siegel+Gale_ 2013 (proposed identity)