Whym was a micro pilot concept that bridged the gap between home brewing and home cooking. Whym allowed people to flavor a beer base without the bigger task of actually brewing the beer. While many worked on the concept and brand, I came in and helped push it over the finish line. Before piloting, I designed, directed, styled and executed a photoshoot for the recipe book, designed promotional materials and polished assets.
Gravitytank_ 2016