Offset is a new sub-brand of Shutterstock. The new site boasts a more curated experience of royalty-free stock imagery. Siegel+Gale worked closely with Shutterstock to name and develop a logo and visual identity.
After many iterations and exploration, I developed a logo and system that played off the idea of completing a story or an idea with the imagery that Offset provides. The system elevates the unprecedented premium editorial experience of Offset and brings it full circle.
Siegel+Gale_ 2013 (proposed identity)