Vogue receives runway images of select top designers around the world after the show. Each full show is then available to view on Vogue.com. To introduce the show, a hero image is selected to promote the line.
Due to the horizontal nature of the website hero images and the vertical format of runway looks, I developed new ways of showing the whole look, along with using rover images instead of traditional runway for a more dynamic and engaging image. I also curated the rover and party slideshows along with article content images to tell a visually rich story.
Vogue_ 2011